Food Truck in Great Barrington, MA: Market Data and a Website That Gets the Call
Great Barrington has 3 food trucks by the latest Census count, or 12.9 for every 10,000 of its 2,331 residents. That is about 11.3 times the Massachusetts median for places we measured, so Great Barrington is a crowded market for food trucks. When a customer has many choices, the business that answers first and makes booking easy usually wins the job.
Think about a customer trying to find where the truck is parked today in Great Barrington. A search for “food truck catering” or “food truck near me today” shows a handful of options, and most people pick whichever business answers fastest.
See website plans for food trucks →Great Barrington Market Snapshot
| Measure | Great Barrington, MA |
|---|---|
| Food Truck establishments (ZIP 01230) | 3 |
| Per 10,000 residents | 12.9 |
| Massachusetts median per 10,000 (places measured) | 1.1 |
| Rank among 10 measured MA places | 1st |
| Food Truck establishments in Berkshire County | 7 |
| Population | 2,331 |
| Households | 1,033 |
| Median household income | $64,506 |
| Median age | 47.9 |
| Owner-occupied homes | 58.8% |
| Commute by car, truck or van | 71.1% |
How Customers Search for a Food Truck in Great Barrington, MA
Here is how customers in Great Barrington phrase their searches, based on free Google autocomplete data.
- food truck Great Barrington
- food truck Great Barrington MA
- food truck for rent near Great Barrington MA
- food truck open late in Great Barrington MA
- food truck open near in Great Barrington MA
- what do i need for a food truck in Great Barrington MA?
- do i need insurance for a food truck in Great Barrington MA?
Each of these deserves a clear answer on your site: a service page, your hours, a price range and a way to book.
What the Numbers Mean for a Food Truck
With 1,033 households, that works out to about one food truck for every 344 households in Great Barrington.
Berkshire County as a whole has 7 of these establishments, so Great Barrington accounts for roughly 43% of the county total and customers may also compare you with businesses in neighboring towns.
The median household income in Great Barrington is $64,506. Customers here weigh price and convenience, so a simple way to book or ask for a quote helps.
About 58.8% of occupied homes are owner-occupied, so a large share of residents rent and move more often; new arrivals search online to find a provider.
The median age is 47.9. Older customers still call often, so click-to-call and a text-back for missed calls are important.
71.1% of workers commute by car, truck or van, so many people search on the go and need directions and hours right away.
What Your Website Should Do
With 3 competitors nearby, these are the parts of the site that do the most work for a Great Barrington food truck:
- Weekly location schedule
- Catering request form
- Menu with prices
- A mobile page that loads fast with your hours, address and service area
- A missed-call text-back so after-hours callers still hear from you
Get a Website Built for Food Trucks
We set up the website, online booking and missed-call text-back for your food truck and keep it updated each month, starting at $149 a month.
See plans and pricing →Questions? Email [email protected].
Common Questions
How many food trucks are in Great Barrington, MA?
Census ZIP Business Patterns 2023 count 3 food truck establishments in the ZIP codes whose postal city name is Great Barrington (01230). That is 12.9 per 10,000 residents, 1st of 10 Massachusetts places we measured.
How do people in Great Barrington, MA search for a food truck?
Short searches like “food truck Great Barrington” and “food truck Great Barrington MA”, plus longer ones such as “food truck for rent near Great Barrington MA” and “food truck open late in Great Barrington MA”. These phrases come from free Google autocomplete data for this kind of business. A page that answers them plainly, with your hours, prices and service area, is what shows up.
What do i need for a food truck in Great Barrington MA?
Census data does not track this, so we do not quote a number. It is one of the questions people type most often about a food truck, which is why food trucks in Great Barrington that answer it on their own site, in plain words, tend to get the call.
Is Great Barrington a competitive market for food trucks?
By our measure the market is crowded: 12.9 establishments per 10,000 residents against a Massachusetts median of 1.1.
What should a food truck website in Great Barrington include?
Start with weekly location schedule, catering request form and menu with prices, plus a fast mobile layout and click-to-call.
How much does a managed website for a food truck cost?
SMB Site Services plans start at $149 a month with a $350 setup (Local Starter). Website + Business System is $250 a month ($750 setup) and Growth Automation is $450 a month ($1,200 setup).
How We Built This Page
Establishment counts: U.S. Census Bureau ZIP Business Patterns 2023, NAICS 722330 (Mobile food services), summed over the ZIP codes whose USPS city name is Great Barrington (01230). County figure: County Business Patterns 2023, context only. Population, households, income, age, housing and commuting: American Community Survey 2024 5-year estimates. Counts include all establishments with paid employees and are not a list of specific businesses. Updated 2026-10-23.