Massage in Lincoln, ND: Market Data and a Website That Gets the Call
Lincoln has 3 massage therapy studios by the latest Census count, or 6.8 for every 10,000 of its 4,381 residents. That is about 5.2 times the North Dakota median for places we measured, so Lincoln is a crowded market for massage therapy studios. When a customer has many choices, the business that answers first and makes booking easy usually wins the job.
Picture someone looking for a same-day massage in Lincoln. They search things like “massage near me”, “deep tissue massage” or “massage open today”, look at two or three results, and contact the first one that makes it easy.
See website plans for massage therapy studios →Lincoln Market Snapshot
| Measure | Lincoln, ND |
|---|---|
| Massage Therapy Studio establishments (ZIP 58504) | 3 |
| Per 10,000 residents | 6.8 |
| North Dakota median per 10,000 (places measured) | 1.3 |
| Rank among 4 measured ND places | 1st |
| Massage Therapy Studio establishments in Burleigh County | 15 |
| Population | 4,381 |
| Households | 1,613 |
| Median household income | $87,652 |
| Median age | 32.8 |
| Owner-occupied homes | 92.3% |
| Commute by car, truck or van | 94.7% |
How Customers Search for a Massage in Lincoln, ND
People looking for this service in Lincoln tend to type short searches first and longer ones when they need something specific.
- massage Lincoln
- massage Lincoln ND
- massage near Lincoln ND walk in
- emergency massage near Lincoln ND
- massage emergency program in Lincoln ND
- best massage oil in Lincoln ND
- how much is massage therapy in Lincoln ND?
- how much is massage luxe membership in Lincoln ND?
Your site should answer every one of these on a page a customer can reach in one tap.
What the Numbers Mean for a Massage Therapy Studio
With 1,613 households, that works out to about one massage therapy studio for every 538 households in Lincoln.
Burleigh County as a whole has 15 of these establishments, so Lincoln accounts for roughly 20% of the county total and customers may also compare you with businesses in neighboring towns.
The median household income in Lincoln is $87,652. Higher-income households tend to book online and compare options carefully, so clear prices and service details matter.
About 92.3% of occupied homes are owner-occupied, so many customers are long-term residents who stick with a business they like.
The median age is 32.8. A younger population is used to booking from a phone, so mobile booking is expected.
94.7% of workers commute by car, truck or van, so many people search on the go and need directions and hours right away.
What Your Website Should Do
With 3 competitors nearby, these are the parts of the site that do the most work for a Lincoln massage therapy studio:
- Online booking by therapist
- Service menu and prices
- Gift cards
- A mobile page that loads fast with your hours, address and service area
- A missed-call text-back so after-hours callers still hear from you
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See plans and pricing →Questions? Email [email protected].
Common Questions
How many massage therapy studios are in Lincoln, ND?
Census ZIP Business Patterns 2023 count 3 massage therapy studio establishments in ZIP code 58504, which covers most of Lincoln (the ZIP area also reaches past city limits). That is 6.8 per 10,000 residents, 1st of 4 North Dakota places we measured.
How do people in Lincoln, ND search for a massage?
Short searches like “massage Lincoln” and “massage Lincoln ND”, plus longer ones such as “massage near Lincoln ND walk in” and “emergency massage near Lincoln ND”. These phrases come from free Google autocomplete data for this kind of business. A page that answers them plainly, with your hours, prices and service area, is what shows up.
How much is massage therapy in Lincoln ND?
Census data does not track this, so we do not quote a number. It is one of the questions people type most often about a massage, which is why massage therapy studios in Lincoln that answer it on their own site, in plain words, tend to get the call.
Is Lincoln a competitive market for massage therapy studios?
By our measure the market is crowded: 6.8 establishments per 10,000 residents against a North Dakota median of 1.3.
What should a massage therapy studio website in Lincoln include?
Start with online booking by therapist, service menu and prices and gift cards, plus a fast mobile layout and click-to-call.
How much does a managed website for a massage therapy studio cost?
SMB Site Services plans start at $149 a month with a $350 setup (Local Starter). Website + Business System is $250 a month ($750 setup) and Growth Automation is $450 a month ($1,200 setup).
How We Built This Page
Establishment counts: U.S. Census Bureau ZIP Business Patterns 2023, NAICS 621399 (Offices of all other miscellaneous health practitioners (includes massage therapists; not split by NAICS)), taken from ZIP code 58504, the ZIP that holds most of the land in Lincoln; the ZIP area extends past city limits. County figure: County Business Patterns 2023, context only. Population, households, income, age, housing and commuting: American Community Survey 2024 5-year estimates. Counts include all establishments with paid employees and are not a list of specific businesses. Updated 2026-10-23.