Massage in Medford, WI: Market Data and a Website That Gets the Call

Medford has 3 massage therapy studios by the latest Census count, or 6.8 for every 10,000 of its 4,431 residents. That is about 2.2 times the Wisconsin median for places we measured, so Medford is a crowded market for massage therapy studios. When a customer has many choices, the business that answers first and makes booking easy usually wins the job.

In Medford, a typical customer is someone looking for a same-day massage. They type “massage open today” or “massage near me” into a phone and decide within minutes.

See website plans for massage therapy studios →

Medford Market Snapshot

MeasureMedford, WI
Massage Therapy Studio establishments (ZIP 54451)3
Per 10,000 residents6.8
Wisconsin median per 10,000 (places measured)3.1
Rank among 34 measured WI places9th
Massage Therapy Studio establishments in Taylor County3
Population4,431
Households2,119
Median household income$59,842
Median age49.5
Owner-occupied homes56.1%
Commute by car, truck or van89.0%

How Customers Search for a Massage in Medford, WI

People looking for this service in Medford tend to type short searches first and longer ones when they need something specific.

Pages that answer these in plain words, with a call button nearby, are the ones that get the call.

What the Numbers Mean for a Massage Therapy Studio

With 2,119 households, that works out to about one massage therapy studio for every 706 households in Medford.

Taylor County as a whole has 3 of these establishments, so Medford accounts for roughly 100% of the county total and customers may also compare you with businesses in neighboring towns.

The median household income in Medford is $59,842. Customers here weigh price and convenience, so a simple way to book or ask for a quote helps.

About 56.1% of occupied homes are owner-occupied, so a large share of residents rent and move more often; new arrivals search online to find a provider.

The median age is 49.5. Older customers still call often, so click-to-call and a text-back for missed calls are important.

89.0% of workers commute by car, truck or van, so many people search on the go and need directions and hours right away.

What Your Website Should Do

For massage therapy studios in Medford, the site has to turn a search into a booked visit or a quote request without a phone call going to voicemail:

Get a Website Built for Massage Therapy Studios

Skip the DIY site builder. BookAI Studio runs your massage therapy studio website, booking and follow-up texts for you, from $149 a month.

See plans and pricing →

Questions? Email [email protected].

Common Questions

How many massage therapy studios are in Medford, WI?

Census ZIP Business Patterns 2023 count 3 massage therapy studio establishments in the ZIP codes whose postal city name is Medford (54451). That is 6.8 per 10,000 residents, 9th of 34 Wisconsin places we measured.

How do people in Medford, WI search for a massage?

Short searches like “massage Medford” and “massage Medford WI”, plus longer ones such as “massage spa near Medford WI” and “massage near Medford WI open late”. These phrases come from free Google autocomplete data for this kind of business. A page that answers them plainly, with your hours, prices and service area, is what shows up.

How much does a massage chair weigh in Medford WI?

Census data does not track this, so we do not quote a number. It is one of the questions people type most often about a massage, which is why massage therapy studios in Medford that answer it on their own site, in plain words, tend to get the call.

Is Medford a competitive market for massage therapy studios?

By our measure the market is crowded: 6.8 establishments per 10,000 residents against a Wisconsin median of 3.1.

What should a massage therapy studio website in Medford include?

Start with online booking by therapist, service menu and prices and gift cards, plus a fast mobile layout and click-to-call.

How much does a managed website for a massage therapy studio cost?

SMB Site Services plans start at $149 a month with a $350 setup (Local Starter). Website + Business System is $250 a month ($750 setup) and Growth Automation is $450 a month ($1,200 setup).

Massage Therapy Studio Pages Nearby

How We Built This Page

Establishment counts: U.S. Census Bureau ZIP Business Patterns 2023, NAICS 621399 (Offices of all other miscellaneous health practitioners (includes massage therapists; not split by NAICS)), summed over the ZIP codes whose USPS city name is Medford (54451). County figure: County Business Patterns 2023, context only. Population, households, income, age, housing and commuting: American Community Survey 2024 5-year estimates. Counts include all establishments with paid employees and are not a list of specific businesses. Updated 2026-10-23.