Dog Grooming in Salem, NC: Market Data and a Website That Gets the Call
Salem has 3 pet grooming studios by the latest Census count, or 12.6 for every 10,000 of its 2,377 residents. That is about 2.2 times the North Carolina median for places we measured, so Salem is a crowded market for pet grooming studios. When a customer has many choices, the business that answers first and makes booking easy usually wins the job.
In Salem, a typical customer is a pet owner booking a groom before a trip. They type “cat grooming” or “dog groomer near me” into a phone and decide within minutes.
See website plans for pet grooming studios →Salem Market Snapshot
| Measure | Salem, NC |
|---|---|
| Pet Grooming Studio establishments (ZIP 28655) | 3 |
| Per 10,000 residents | 12.6 |
| North Carolina median per 10,000 (places measured) | 5.8 |
| Rank among 91 measured NC places | 20th |
| Pet Grooming Studio establishments in Burke County | 5 |
| Population | 2,377 |
| Households | 1,045 |
| Median household income | $68,988 |
| Median age | 41.3 |
| Owner-occupied homes | 71.8% |
| Commute by car, truck or van | 98.9% |
How Customers Search for a Dog Grooming in Salem, NC
Here is how customers in Salem phrase their searches, based on free Google autocomplete data.
- dog grooming Salem
- dog grooming Salem NC
- dog grooming near Salem NC online booking
- emergency dog grooming in Salem NC
- dog grooming same day service in Salem NC
- dog grooming same day in Salem NC
- how much does a dog grooming usually cost in Salem NC?
- what does a dog grooming include in Salem NC?
Your site should answer every one of these on a page a customer can reach in one tap.
What the Numbers Mean for a Pet Grooming Studio
With 1,045 households, that works out to about one pet grooming studio for every 348 households in Salem.
Burke County as a whole has 5 of these establishments, so Salem accounts for roughly 60% of the county total and customers may also compare you with businesses in neighboring towns.
The median household income in Salem is $68,988. Customers here weigh price and convenience, so a simple way to book or ask for a quote helps.
About 71.8% of occupied homes are owner-occupied, so many customers are long-term residents who stick with a business they like.
The median age is 41.3. Customers here use both phone calls and online booking.
98.9% of workers commute by car, truck or van, so many people search on the go and need directions and hours right away.
What Your Website Should Do
With 3 competitors nearby, these are the parts of the site that do the most work for a Salem pet grooming studio:
- Booking by pet size and breed
- Price list
- Pickup-ready text
- A mobile page that loads fast with your hours, address and service area
- A missed-call text-back so after-hours callers still hear from you
Get a Website Built for Pet Grooming Studios
BookAI Studio builds and manages the site, booking and text-back for you, with monthly updates. Plans start at $149 a month.
See plans and pricing →Questions? Email [email protected].
Common Questions
How many pet grooming studios are in Salem, NC?
Census ZIP Business Patterns 2023 count 3 pet grooming studio establishments in ZIP code 28655, which covers most of Salem (the ZIP area also reaches past city limits). That is 12.6 per 10,000 residents, 20th of 91 North Carolina places we measured.
How do people in Salem, NC search for a dog grooming?
Short searches like “dog grooming Salem” and “dog grooming Salem NC”, plus longer ones such as “dog grooming near Salem NC online booking” and “emergency dog grooming in Salem NC”. These phrases come from free Google autocomplete data for this kind of business. A page that answers them plainly, with your hours, prices and service area, is what shows up.
How much does a dog grooming usually cost in Salem NC?
Census data does not track this, so we do not quote a number. It is one of the questions people type most often about a dog grooming, which is why pet grooming studios in Salem that answer it on their own site, in plain words, tend to get the call.
Is Salem a competitive market for pet grooming studios?
By our measure the market is crowded: 12.6 establishments per 10,000 residents against a North Carolina median of 5.8.
What should a pet grooming studio website in Salem include?
Start with booking by pet size and breed, price list and pickup-ready text, plus a fast mobile layout and click-to-call.
How much does a managed website for a pet grooming studio cost?
SMB Site Services plans start at $149 a month with a $350 setup (Local Starter). Website + Business System is $250 a month ($750 setup) and Growth Automation is $450 a month ($1,200 setup).
Pet Grooming Studio Pages Nearby
- Pet Grooming Studio in Richlands, NC — 3 establishments
- Pet Grooming Studio in Laurel Park, NC — 3 establishments
- Pet Grooming Studio in Valley Hill, NC — 3 establishments
- Pet Grooming Studio in Bermuda Run, NC — 3 establishments
- Pet Grooming Studio in River Road, NC — 3 establishments
How We Built This Page
Establishment counts: U.S. Census Bureau ZIP Business Patterns 2023, NAICS 812910 (Pet care services except veterinary (includes grooming)), taken from ZIP code 28655, the ZIP that holds most of the land in Salem; the ZIP area extends past city limits. County figure: County Business Patterns 2023, context only. Population, households, income, age, housing and commuting: American Community Survey 2024 5-year estimates. Counts include all establishments with paid employees and are not a list of specific businesses. Updated 2026-10-23.