Physical Therapy in Bad Axe, MI: Market Data and a Website That Gets the Call

Bad Axe has 3 physical therapy clinics by the latest Census count, or 10.0 for every 10,000 of its 2,992 residents. That is about 1.5 times the Michigan median for places we measured, so Bad Axe is a crowded market for physical therapy clinics. When a customer has many choices, the business that answers first and makes booking easy usually wins the job.

Most physical therapy clinics in Bad Axe get found the same way: a patient with a referral choosing where to start therapy searches “physical therapy near me”, skims the top results and taps call or book on the clearest one.

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Bad Axe Market Snapshot

MeasureBad Axe, MI
Physical Therapy Clinic establishments (ZIP 48413)3
Per 10,000 residents10.0
Michigan median per 10,000 (places measured)6.7
Rank among 108 measured MI places36th
Physical Therapy Clinic establishments in Huron County5
Population2,992
Households1,355
Median household income$44,688
Median age48.6
Owner-occupied homes57.4%
Commute by car, truck or van85.0%

How Customers Search for a Physical Therapy in Bad Axe, MI

Searches for this service around Bad Axe come in two kinds: short ones and very specific ones.

Each of these deserves a clear answer on your site: a service page, your hours, a price range and a way to book.

What the Numbers Mean for a Physical Therapy Clinic

With 1,355 households, that works out to about one physical therapy clinic for every 452 households in Bad Axe.

Huron County as a whole has 5 of these establishments, so Bad Axe accounts for roughly 60% of the county total and customers may also compare you with businesses in neighboring towns.

The median household income in Bad Axe is $44,688. Many households here watch costs, so showing prices or ranges up front builds trust before the first call.

About 57.4% of occupied homes are owner-occupied, so a large share of residents rent and move more often; new arrivals search online to find a provider.

The median age is 48.6. Older customers still call often, so click-to-call and a text-back for missed calls are important.

85.0% of workers commute by car, truck or van, so many people search on the go and need directions and hours right away.

What Your Website Should Do

With 3 competitors nearby, these are the parts of the site that do the most work for a Bad Axe physical therapy clinic:

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Questions? Email [email protected].

Common Questions

How many physical therapy clinics are in Bad Axe, MI?

Census ZIP Business Patterns 2023 count 3 physical therapy clinic establishments in the ZIP codes whose postal city name is Bad Axe (48413). That is 10.0 per 10,000 residents, 36th of 108 Michigan places we measured.

How do people in Bad Axe, MI search for a physical therapy?

Short searches like “physical therapy Bad Axe” and “physical therapy Bad Axe MI”, plus longer ones such as “best physical therapy programs in the us in Bad Axe MI” and “physical therapy cost per hour with insurance in Bad Axe MI”. These phrases come from free Google autocomplete data for this kind of business. A page that answers them plainly, with your hours, prices and service area, is what shows up.

Do i need physical therapy after hip replacement in Bad Axe MI?

Census data does not track this, so we do not quote a number. It is one of the questions people type most often about a physical therapy, which is why physical therapy clinics in Bad Axe that answer it on their own site, in plain words, tend to get the call.

Is Bad Axe a competitive market for physical therapy clinics?

By our measure the market is crowded: 10.0 establishments per 10,000 residents against a Michigan median of 6.7.

What should a physical therapy clinic website in Bad Axe include?

Start with referral and intake form, insurance accepted list and appointment requests, plus a fast mobile layout and click-to-call.

How much does a managed website for a physical therapy clinic cost?

SMB Site Services plans start at $149 a month with a $350 setup (Local Starter). Website + Business System is $250 a month ($750 setup) and Growth Automation is $450 a month ($1,200 setup).

Physical Therapy Clinic Pages Nearby

How We Built This Page

Establishment counts: U.S. Census Bureau ZIP Business Patterns 2023, NAICS 621340 (Offices of physical, occupational and speech therapists and audiologists), summed over the ZIP codes whose USPS city name is Bad Axe (48413). County figure: County Business Patterns 2023, context only. Population, households, income, age, housing and commuting: American Community Survey 2024 5-year estimates. Counts include all establishments with paid employees and are not a list of specific businesses. Updated 2026-10-23.