Real Estate Agency Websites in Lakeland, FL
Lakeland has 44 real estate agencies by the latest Census count, or 3.7 for every 10,000 of its 119,961 residents. That is below the Florida median for places we measured (8.8 per 10,000), so Lakeland has fewer real estate agencies per resident than most. Customers here may be driving to nearby towns, which is a chance for a local business that is easy to find online.
In Lakeland, a typical customer is a seller checking what their home might be worth. They type “homes for sale” or “realtor near me” into a phone and decide within minutes.
See website plans for real estate agencies →Lakeland Market Snapshot
| Measure | Lakeland, FL |
|---|---|
| Real Estate Agency establishments in Lakeland (ZIP-level) | 44 |
| Per 10,000 residents | 3.7 |
| Florida median per 10,000 (places measured) | 8.8 |
| Rank among 163 measured FL places | 132nd |
| Real Estate Agency establishments in Polk County | 284 |
| Population | 119,961 |
| Households | 47,816 |
| Median household income | $64,185 |
| Median age | 38.9 |
| Owner-occupied homes | 56.4% |
| Commute by car, truck or van | 78.5% |
What the Numbers Mean for a Real Estate Agency
With 47,816 households, that works out to about one real estate agency for every 1,087 households in Lakeland.
Polk County as a whole has 284 of these establishments, so Lakeland accounts for roughly 15% of the county total and customers may also compare you with businesses in neighboring towns.
The median household income in Lakeland is $64,185. Customers here weigh price and convenience, so a simple way to book or ask for a quote helps.
About 56.4% of occupied homes are owner-occupied, so a large share of residents rent and move more often; new arrivals search online to find a provider.
The median age is 38.9. Customers here use both phone calls and online booking.
78.5% of workers commute by car, truck or van, so many people search on the go and need directions and hours right away.
The median home value is $249,400 and the median gross rent is $1,395 a month.
What Your Website Should Do
Here is what a real estate agency site in Lakeland needs so a visitor becomes a customer:
- Home value request form
- Listings and agent pages
- Text-back for showing requests
- A mobile page that loads fast with your hours, address and service area
- A missed-call text-back so after-hours callers still hear from you
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Common Questions
How many real estate agencies are in Lakeland, FL?
Census ZIP Business Patterns 2023 count 44 real estate agency establishments in the ZIP codes that sit mostly inside Lakeland. That is 3.7 per 10,000 residents, 132nd of 163 Florida places we measured.
Is Lakeland a competitive market for real estate agencies?
By our measure the market is under-served: 3.7 establishments per 10,000 residents against a Florida median of 8.8.
What should a real estate agency website in Lakeland include?
Start with home value request form, listings and agent pages and text-back for showing requests, plus a fast mobile layout and click-to-call.
How much does a managed website for a real estate agency cost?
SMB Site Services plans start at $149 a month with a $350 setup (Local Starter). Website + Business System is $250 a month ($750 setup) and Growth Automation is $450 a month ($1,200 setup).
Real Estate Agency Pages Nearby
- Real Estate Agency in Jacksonville, FL — 569 establishments
- Real Estate Agency in Miami, FL — 548 establishments
- Real Estate Agency in Tampa, FL — 622 establishments
- Real Estate Agency in Orlando, FL — 326 establishments
- Real Estate Agency in Hialeah, FL — 25 establishments
How We Built This Page
Establishment counts: U.S. Census Bureau ZIP Business Patterns 2023, NAICS 531210 (Offices of real estate agents and brokers), summed over ZIP codes whose 2020 ZCTA has at least half its land inside Lakeland. County figure: County Business Patterns 2023, context only. Population, households, income, age, housing and commuting: American Community Survey 2024 5-year estimates. Counts include all establishments with paid employees and are not a list of specific businesses. Updated 2026-10-23.